ABOUT

Over the past 12 years, I’ve helped global brands and emerging ventures shape the strategy, storytelling, and systems that bring their vision to life. My work sits at the intersection of brand, marketing, and digital commerce — translating brand ambition into cohesive experiences that are intuitive, modern, and built for conversion.

My experience spans Fortune 500 companies, high-growth consumer brands, and early-stage startups. Across every partnership, I bring a brand-led, growth-minded approach to problem-solving: aligning brand, user needs, and business outcomes to build integrated experiences that move with culture and drive measurable impact.

I collaborate closely with founders and cross-functional marketing teams to define direction, strengthen performance, and deepen consumer connection. Currently, I’m shaping the next generation of consumer commerce through AI-enhanced discovery, intuitive experience design, LLM-powered interactions, and multimodal shopping flows.

What anchors my work is a deep respect for craft, narrative, and human behavior. Whether shaping a brand ecosystem, refining the marketing engine, or developing go-to-market strategy, I help teams gain focus, uncover white-space opportunities, and execute with intention.