GLOBAL PRESTIGE BEAUTY

CASE STUDY BRAND GROWTH, CAMPAIGN ACTIVATION, CRO

Partnered across multiple prestige beauty brands within global beauty portfolio to lead new-customer acquisition and conversion initiatives. Scope included brand growth strategy, go-to-market planning, and conversion rate optimization,

OVERVIEW

THE CHALLENGE

New customer conversion was down and the business needed to boost CVR without over-relying on promotions and discounts. A key opportunity was to reposition travel-size products as acquisition drivers, while ensuring the digital journey remained premium.

APPROACH

Reviewed user journey across the purchase funnel to analyze drop offs, cart abandonment, and friction points for new and returning users.

Collaborated with data science to identity key conversion driving skus.

Partnered with brand, marketing, and product teams to test acquisition program strategy.

SERVICES

Brand Growth Strategy
Omnichannel Marketing
Conversion Rate Optimization
Landing Page Design

ROLE

Brand Growth Strategy / Omnichannel Lead