SKINCARE, HAIR & BODY BRANDS

CASE STUDY BRAND GROWTH, OMNICHANNEL MARKETING, UX

OVERVIEW

Multiple brands within the portfolio lacked consistency across the user journey, impacting site performance and conversion. Partnered with product, brand, and growth teams to improve funnel performance, focusing on conversion-driven landing pages designed for acquisition.

THE CHALLENGE

Landing pages suffered from unclear layout and messaging hierarchy along with weak visual direction, making it difficult for users to understand product and brand value. Overall consumer journey was disjointed, and failed to guide users through key decision points which impacted CVR.

APPROACH

Audited campaign landing pages and mapped funnel drop-offs.

Redefined content, messaging and visual hierarchy based on hueristic design principles.

Aligned campaign storytelling with consumer journey to ensure continuity from ad → landing page → checkout.

SERVICES

Omnichannel Marketing
Conversion Rate Optimization
Landing Page Design
Experimentation Design

ROLE

Brand Growth / Omnichannel Lead