WELLNESS SAAS

CASE STUDY BRAND MARKETING, DIGITAL STRATEGY, UX DESIGN

A wellness studio featured in NY Times, Vogue, and The Cut set out to build an all-in-one digital platform that would solve instructor and customer pain points of online wellness classes. I was brought on as Director of Marketing to lead brand strategy, digital experience, go-to-market & MVP launch.

OVERVIEW

THE CHALLENGE

The studio needed to validate demand for a digital platform while ensuring a seamless customer journey from discovery to booking. Early testing uncovered friction in booking/checkout flow leading to drop-off.

APPROACH

We adapted the Design Council’s Double Diamond framework and layered in continuous A/B testing to move quickly from research to validation.

Our design lens across all flows: How do we ensure a seamless path from class discovery → booking → payment?

SERVICES

Brand Marketing
Digital Strategy
UX Design & MVP Development

ROLE

Director of Marketing - Brand & Digital Experience